Introduction

2024 marked our transformative journey with significant milestones in product development, partnerships, community engagement, and technical innovation. We focused our efforts on delivering a scalable, secure, and trust-minimized infrastructure for Bitcoin, making substantial progress toward making Bitcoin programmable and interoperable.

Product and Technology

Zero Trust 2PC-MPC Cryptography

Until today, there is no decentralized, secure and efficient way to bridge or operate Bitcoin. Note: BitVM is permissioned, optimistic and not efficient.

We started our journey by researching how we can create a system that is able to operate Bitcoin without compromising on security or decentralization. Our goal was to create a system based on Zero Trust Architecture.

Zero Trust Architecture is a known security model that requires that no single party or intermediary is implicitly trusted. Instead, security is ensured through continuous authentication and verification of each transaction, without placing reliance on centralized entities or trusted intermediaries. Native presents a new solution to bring Bitcoin into DeFi securely by introducing Zero Trust Protocols (ZTPs).

Native’s Zero Trust Architecture positions Bitcoin to engage safely across blockchain networks, directly addressing the security challenges faced by bridges and wrapped tokens.

• Existing Bitcoin bridges are inherently not Zero Trust, not even Trust Minimized (in Ethereum we can have trust minimized bridges). So everything that is using a Bitcoin bridge is not Zero Trust.
• Bitcoin Optimistic “L2s” require a fraud proof – so an honest verifier will watch the chain and submit those. This is not a Zero Trust.

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BLISS Stack

The next step was to establish a stack of protocols that will provide interoperability, liquidity services and security services based on the Zero Trust Architecture.

We established BLISS: The Bitcoin Liquidity, Interoperability, and Security Stack. It became a central part of our mission to deliver Bitcoin everywhere. We reached out to many innovative protocols that work on state of the art interoperability and security services to be part of BLISS stack. This Stack is made possible by partners such as Union (ZK-Modular Bridge), Avail (Data Availability) and Nuffle (Fast Finality).

With BLISS we can:

• Unify liquidity and eliminate Bitcoin L2 ecosystem fragmentation.
• Provide fast finality, which also solves delays in existing solutions like BitVM2.
• Power Zero Trust Protocols, ensuring secure, trust-minimized transactions.

BYield — Unlocking Bitcoin’s Yield Potential

Finally, we looked at the users: Bitcoin holders. With BLISS we have immense possibilities. We want to focus on one key use case that can change the world and improve Bitcoin utility and user experience. We started BYield!

BYield is our end-user focused product, which aims to simplify the process of earning yield on Bitcoin, providing a unified dashboard for users to access diverse opportunities across Native L1, Bitcoin L2s, and other BLISS-Connected ecosystems.

Key features of BYield:

• AI-Driven Recommendations: Tailors yield opportunities based on user preferences (e.g., risk, duration).
• Trust-Minimized Security: Built on Zero Trust Architecture.
• One-Click Deposits: Enables seamless Bitcoin deposits without having users to go through different wallets, bridge or wrap assets.

This product has positioned Native as a central hub for Bitcoin yield, attracting both retail and institutional participants.

Testnet Launch

December 2024 marked the launch of our first testnet!

This phase focused on validators and gave us valuable insights into the performance of our light client and relayer modules.

Business Development

Our BD efforts in 2024 revolved around building strong partnerships, fostering meaningful relationships, and expanding the ecosystem to support the adoption of Bitcoin-native applications. Here’s a closer look at our accomplishments:

Strategic Partnerships

Bitcoin L2s/Sidechains

• Partnered with key Bitcoin Layer-2 projects like Bitfinity and BSquared, which were first steps towards unifying the Bitcoin Liquidity.

DeFi

• Worked with multiple DeFi protocols to develop the BYield ecosystem, by integrating with these protocols offering Bitcoin yield opportunities, broadening access for both individual and institutional Bitcoin holders.

Cross-Chain

• Worked with Union and Toki Finance to enhance BLISS’s cross-chain interoperability, making Bitcoin liquidity accessible across ecosystems.

RWA

• Partnered with platforms tokenizing physical assets like natural stones and renewable energy credits, opening up new use cases for Bitcoin liquidity.

Misc

• There were many other noteworthy partnerships made in order to expand Native’s utility and also reach in the market.

Ecosystem Relationship Building

Developer Ecosystem:

• Worked with over 50 developers through partnerships and hackathons, where they explored how to build with BLISS and BYield.
• Participated in a Hackathon and nurtured connections, to grow our developer outreach potential.

Collaborative Growth:

• Built connections with projects across Cosmos, Sui, Ethereum, and Bitcoin, focusing on how BLISS can work with their ecosystems.

Validator Outreach:

• Onboarded validator communities throughout the year, helping them get ready for our testnet and beyond. These conversations are paving the way for a strong validator network when we eventually launch at the end of the year.

Business growth: Events and Conferences

Conferences were a big part of our Business Development strategy in 2024. We meet and build strategic relationships with many projects, teams and extraordinary people. More details in a dedicated section below.

Marketing, Social Media, and Community Engagement

2024 was a year of significant growth and engagement as we expanded our digital presence, fostered community connections, and solidified Native’s brand within the Bitcoin and DeFi ecosystems.

Community Growth and Initiatives

Social Media Expansion:

X/Twitter: All of our analytics had amazing growth, reaching 25K+ followers, driven by strategic content and community interactions.

Telegram and Discord: Grew to 9K+ and 4K+ members respectively, by focusing on exposing Native to different language communities.

LinkedIn: Increased by 130%, attracting a professional audience from the blockchain and DeFi sectors.

Ambassador Program:

An Ambassador program was created with the goal of spreading Native’s word, educating and growing the community. In 2024, this Ambassador program reached 16 Members total, each one dedicated to helping Native!

Marketing Campaigns

Educational Content:

• Released explainer videos and blog posts on BLISS, Zero Trust architecture, and BYield, simplifying technical topics for a broader audience.
• Hosted and joined many spaces, such as Native Summer Spaces, a series of interactive Twitter Spaces, exploring topics like Bitcoin interoperability and the future of DeFi.

High-Visibility Campaigns:

• Featured in Times Square, creating excitement and building global brand recognition.
• Launched campaigns on TaskOn, Zealy, and Galxe, rewarding users for participation and promoting product awareness.
• Launched a Christmas Campaign.

Co-Marketing Efforts:

• Collaborated with partners like ICF, Cosmoverse, and other projects to amplify our message and attract new users.

Conferences and Events

2024 was a big year for Native on the conference and events circuit. We focused on building relationships, showcasing our vision, and gathering insights to shape our future plans. Here’s a recap of the key events we attended and what they meant for Native:

Bitcoin Conference (Nashville)

Native’s Co-Founder, Siva, represented the team at the most prominent Bitcoin event of the year. This was a great opportunity to strengthen our presence in the Bitcoin space and make a strong first impression on the broader ecosystem.

Token2049 (Singapore)

 At one of the largest crypto conferences of the year, we introduced Native to over 30 key players and investors, sparking interest in collaborative funding and ecosystem expansion. Notably, we connected with the Mina Protocol team to discuss the potential of using ZK technology for Bitcoin. What started as an exploration led to deep discussions on vision, developer experience, and usability. This laid the groundwork for experimenting with the idea of a ZK appchain for Bitcoin.

ETHGlobal (Singapore)

We engaged with over 40 DeFi projects and wallets, with discussions centered around BYield integrations and validator recruitment. This event was pivotal in expanding Native’s reach into the Ethereum ecosystem and exploring cross-chain opportunities.

Bitcoin Amsterdam

Another key event in the Bitcoin calendar, where our Co-Founders engaged with multiple Bitcoin projects, sparking early-stage discussions for partnerships and expanding Native’s footprint in the Bitcoin ecosystem.

Cosmoverse (Dubai)

As a sponsor, we hosted a booth, delivered a keynote speech, and connected with over 50 developers and ecosystem leaders. Cosmoverse allowed us to showcase BLISS’s capabilities and explore potential integrations with Cosmos-based projects.

DevCon (Bangkok)

This event was all about relationship-building. We connected with Ethereum developers, zkRollup teams, and other key players, exploring ways to integrate BLISS into Ethereum ecosystems and foster long-term collaborations.

Bitcoin Mena (Abu Dhabi)

Closing out the year, we participated in strategic discussions on Bitcoin’s evolving role in DeFi. We connected with 20+ Bitcoin-focused companies and gained valuable insights for shaping our 2025 initiatives.

These events were instrumental in building partnerships, expanding awareness of Native, and gathering key feedback from industry leaders. Each connection, discussion, and idea brought us closer to our goal of unlocking Bitcoin’s full potential in DeFi.

Strategic Insights

Team Expansion

• João Fernandes joined to lead Business Development and Partnerships
• Melvin Imobeke joined as Content Lead to produce high-quality content for social media, community and overall growth and education.
• Evgeny was brought in as Community Lead to grow our ambassador program, nurture community engagement, and provide direct support to users and partners.
• Clint Nelsen to help with Strategic Partnerships and Investments.
• Udit Gulati joined as Engineer to help build the Native chain infrastructure.
• Stanisław Czembor joined as software engineer building the native infrastructure, focusing on the native->bitcoin relayer

Market Positioning

Differentiated Native from competitors like BitVM2 by emphasizing:

• Immediate finality versus delayed challenge periods.
• Modular scalability and unified liquidity.
• Permissionless and decentralized execution with top security.

Go-To-Market Strategy

The development of our GTM Strategy went through multiple iterations, as 2024 was a year of many narrative changes, but one thing stuck in mind, the need for Interoperability in the Bitcoin Space is growing by day. So our goal was focused on delivering what’s needed in the space. It started in 2024 and will be achieved in 2025, by bringing liquidity and interoperability to multiple ecosystems.

2025 Outlook — The Scaling Year

2025 is set to be a defining year for Native as we take the foundational work of 2024 and scale it into a fully realized ecosystem. This year is about activating everything we’ve built—BLISS, BYield, and the Native Smart Contract Layer—and creating real value for developers, Bitcoin holders, and the broader DeFi community.

Here’s what’s on the horizon:

Mainnet Launch

Timeline: Q2 2025

The Native mainnet will go live this year, bringing our Zero Trust Architecture to full production. This marks the moment when Bitcoin holders and developers can truly experience what we’ve been working toward:

• Seamless Bitcoin Integration: Bitcoin interacting directly with DeFi.
• Robust Validator Network: We’ll onboard our testnet validators to secure the mainnet and scale participation.
• Governance Activation: Launch on-chain governance to give the community a voice in shaping Native’s future.

Full BLISS Stack Deployment

Goal: Establish BLISS as the standard for Bitcoin liquidity and interoperability.

The BLISS Stack will fully activate in 2025, enabling:

• Unified Liquidity: Connect Bitcoin L1, L2s, rollups, and sidechains to eliminate fragmentation.
• Seamless Interoperability: Applications will be able to move assets across chains with fast finality and trust-minimized security.
• New Integrations: Expand BLISS partnerships with major chains like Ethereum L2s, Cosmos chains, and zkRollups.
• Enhanced Use Cases: Leverage BLISS to power cross-chain DeFi, Bitcoin-backed stablecoins, and interoperable NFTs.

BYield Expansion

Focus: Make BYield the go-to platform for Bitcoin yield.

In 2025, we’ll enhance BYield to attract even more Bitcoin holders by:

• Expanding Yield Opportunities: Onboarding more DeFi protocols to offer diverse and competitive BTC-based yield options.
• AI-Driven Personalization: Rolling out improved AI-driven recommendations to help users maximize their yield.
• Incentive Campaigns: Launching APY boosts, gamified rewards, and early adopter bonuses to drive engagement.
• Institutional Access: Building features tailored to family offices, custodians, and other institutional players seeking secure Bitcoin yield.

Native Smart Contract Layer

Focus: Empower developers to build Bitcoin-native dApps.

The Native Smart Contract Layer will become the hub for Bitcoin-based applications, with:

• Developer Grants: Funding dApps like money markets, lending platforms, and BTC-backed stablecoins.
• Robust Tooling: Expanding support for Rust, EVM, and MoveVM to make building seamless.
• Real-World Applications: Supporting use cases like atomic swaps, decentralized exchanges, and payment gateways.
• User Growth: Highlighting how Bitcoin holders can interact directly with these dApps without bridging or wrapping.

Ecosystem Growth

Focus: Build partnerships and strengthen community engagement.

In 2025, we’re doubling down on ecosystem growth with:

• Partnership Expansion: Collaborating with more chains, DeFi protocols, and wallets to integrate Bitcoin liquidity.
• Community Campaigns: Running airdrops, quests, and gamified events to engage and reward users.
• Educational Content: Creating guides, videos, and workshops to onboard developers and Bitcoin holders alike.
• Validator Network Scaling: Growing our validator base to support the mainnet launch and beyond.

Real-World Use Cases

Goal: Showcase how Native solves real problems for Bitcoin and DeFi.

This year, we’ll focus on applying our technology to tangible use cases, including:

• Real-World Assets (RWAs): Partnering with projects to tokenize assets like natural stones and renewable energy credits.
• Decentralized Lending: Supporting dApps that offer Bitcoin-backed loans with dynamic collateral ratios.
• Sustainable Finance: Expanding into green initiatives, such as enabling carbon credit markets on Native.

Marketing and Awareness

Goal: Make Native a household name in the crypto space.

• Major Campaigns: Launching global marketing pushes around the mainnet, BLISS, and BYield.
• Conferences and Hackathons: Attending and sponsoring events from various ecosystems (Bitcoin, Ethereum, Cosmos) to showcase Native and provide BTC to the best projects of every L1 or L2.
• Collaborations with Influencers: Partnering with Bitcoin and DeFi thought leaders to amplify our message.
• Targeted Ads: Running ad campaigns across Twitter/X, LinkedIn, and crypto media to attract both developers and users.

Metrics to Track Progress

We’ll measure our success with key metrics:

• Mainnet: Total BTC volumes, validator participation, and governance engagement.
• BLISS: Number of integrations and volume of Bitcoin liquidity flowing through BLISS.
• BYield: TVL growth, active users, and yield opportunities onboarded.
• Smart Contract Layer: Number of deployed dApps and developer participation.

Final Thoughts

2024 was a year of building, refining, and laying the groundwork for everything we’re about to achieve. From launching the testnet and growing BYield narrative to expanding partnerships and solidifying the BLISS Stack. We focused on creating a strong foundation for Native’s vision. Every milestone this year brought us closer to unlocking Bitcoin’s full potential in DeFi.

As we look to 2025, the stage is set for transformation. This is the year where the foundation we built comes to life. With the mainnet launch, full deployment of BLISS, and the expansion of BYield and the Native Smart Contract Layer, we’ll be scaling everything—technology, partnerships, and adoption.

2025 isn’t just about launching features; it’s about delivering real value to Bitcoin holders, developers, and the broader ecosystem. Together, we’ll make Bitcoin seamlessly programmable, interoperable, and accessible in ways the world hasn’t seen before.

Thank you for being part of this journey—we couldn’t have done 2024 without your support, and we’re excited to achieve even greater things together in 2025.

Stay tuned as we transform Bitcoin into a programmable powerhouse! Join the Community: https://discord.com/invite/gonative

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